In 2013, Once Again: Marketing Art Meets Science – Best-in-Show Winners of the Advertising Research Foundation’s David Ogilvy Awards
Every three months, the Journal of Advertising Research strives to showcase the finest global thought leadership from marketing-research academics and professionals. And every year its publisher, the Advertising Research Foundation (ARF), shares a selection of award-winning papers from its annual David Ogilvy Awards for the September issue. The Journal is honored to present this important work in the pages that follow.
Launched in 1994, the Ogilvy Awards celebrate the extraordinary and/or creative use of research in the advertising development processes of research firms, advertising agencies, and advertisers. Each year’s winners represent “the incredible creativity, collaboration, and agility that mobilize today’s successful insight leading advertisers,” said ARF President and Chief Executive Officer Gayle Fuguitt.