Marketing luxury cars in India

This article charts the history of the luxury automobile sector in India and highlights what Indian luxury consumers look for in a car purchase.

Marketing luxury cars in India

Dr Varsha Jain Mudra Institute of Communications, Ahmedabad

Kruti Patel Dernier Cri

India may be a land full of poverty. But it has always had a taste for luxury, dating back to its extravagant emperors and rulers.

Most of the big global luxury brands have entered India only in the past decade, chasing the nation's economic growth. By 2010 India had become the 12th biggest market in the world in terms of the number of high-net-worth individuals (HNI), according

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