Loterías del Estado – If you dream: Loterías
Agency name: Tactics Europe
Client name: Loterías del Estado
Category: Sponsorship/Joint Effort/Tie-in
Loterías del Estado is well known in Spain, yet an important part of what it does isn't. Loterías del Estado is more than a game, it has been committed to society for decades by contributing a portion of its income to fund sport, culture and society.
To publicise this, Loterias del Estado sponsored the 2010 Goya Awards, the main film awards in Spain. Films and Lotería’s games shared an ability to make people's dreams come true. That is why, if you dream…Loterías.
In order to target the general public, a national TV, radio and press campaign ran in the weeks leading up to and after the 2010 Goya Awards, as well as direct marketing focusing on nominees which took place online and on social networks.