Spaceships, sports cars and noodles: It's time to meet the real Ghana

Katrin Roscher

Which West African nation has a space programme, billions of barrels of offshore oil and a middle income economy?

Ghana

If your first thought was Nigeria, you'd be forgiven for jumping to conclusions. After all, Nigeria has long held the crown as the business capital of West Africa, with an enviable position in the 'Next Eleven' economies earmarked for explosive growth.

However, nestled in Nigeria's formidable shadow, a smaller country is gradually gaining ground on its bigger brother, nurturing its own ambitions for wealth, prosperity and extra-terrestrial exploration.

This country's burgeoning middle class has a strong sense of its own identity and is ready to embrace international brands: yet too few companies have taken the trouble to get to know West Africa's brightest business gem – Ghana.