John Lewis: Harnessing the selling power of emotion

With this campaign, John Lewis, a UK retailer, used emotional TV advertising to maintain sales in tough economic times.

John Lewis: Harnessing the selling power of emotion

adam&eveDDB London

Advertiser: John LewisBrand: John LewisCountry: United Kingdom

Objectives

Introduction

We British are not known for our emotions. But this is the story of how throughout a recession, a...