Jay Chiat Awards for Strategic Excellence: Grand Prix 2010 - Gatorade: "A Story of Second Chances"

Geoffrey Precourt

As if a string of awards for superior creative work were not enough, TBWA\Chiat\Day’s Los Angeles office was saluted for the steak that provided the sizzle, copping top Grand Prix honors at the 2010 4A’s Jay Chiat Strategy Festival in Miami’s South Beach.

“A Story of Second Chances” – created on behalf of Gatorade – is “a powerful manifestation of strategy,” said Andrew Delbridge, partner/chief strategy officer of McKinney, Durham, NC, who served as Festival chair. “It’s a bright, fresh example of how strategic-driven advertising in the current environment can be more imaginative than anyone would have guessed just a few years ago.”