How Barclaycard began to build its brand in America

This event report describes how Barclaycard, the credit card brand, launched a new travel rewards product in the US.

How Barclaycard began to build its brand in America

Stephen WhitesideWarc

Barclaycard is a household name in the UK, but asking American consumers about the credit-card brand – at least until recently – didn't generate the same kind of recognition....