Unilever: PG Green campaign
"The success of the PG Tips insert was based around it being more than an opportunity to sample a new tea. The idea made it far smarter than the average insert that normally falls out of your newspapers."
Cordell Burke, Balloon Dog
CLIENT – Unilever
WHAT IS WONDERFUL ABOUT THIS WORK? • We developed a tea sample with Unilever that could be mechanically inserted into a newspaper polybag. This reduced the cost while increasing the volume potential. We inserted over 3 million tea bags over three weeks. 41% of our readers saw the sample pack and 7,000 responded to the competition.
OBJECTIVES • Get new green tea flavours into the market using a cost-effective route.