Volkswagen: Indian Premier League
Ashwini Kamat, Deepa Jatkar, Aatika Ansari, Zarius Captain, Ankita Derasaria, Rohan Jadhav, Pooja Patil, Nova Das, Pradeepan Pacha and Girish Vyas
Brand owner: Volkswagen India
Agency: MediaCom India
Channels used: Branded content, Internet - display, Internet - general, Internet - microsites, widgets, Internet - search, Newspapers, Outdoor, out-of-home, Product placement, Radio, Social media, Sponsorship - event or property, Sponsorship - media, Television
The Indian Premier League (IPL) is the most popular media property in India.
Volkswagen knew that this could be the brand's ticket to the big league. However, Volkswagen wasn't the first brand to think of the IPL. Many big-budget car makers had used this platform through ad spots and sponsorships. Vodafone's challenge was to be different.