Dove: Baby Dove Moms know best
Campaign details
Brand: DoveBrand owner: Hindustan Unilever LimitedLead agency: PHD IndiaCountry: IndiaIndustries: Baby care, Bath toiletries, soapsChannels used: Content marketing, Online display, Online video, Search, Social media, Websites & micrositesBudget: Up to 500k
Executive summary
Baby Dove conducted 'Real Moms Heard', a study designed to highlight the pressures and uncertainties new mothers feel and the degree to which these are intensified by the overload of conflicting advice. Dove, an iconic consumer packaged goods brand,...