Audience value across media – beyond a measure of exposure

James Holden
Research for Journalism and Strategic Projects, BBC, United Kingdom

Nick North
GfK NOP Media, United Kingdom

BACKGROUND

This is our bottom line: We want the BBC to deliver sustainable quality for all the UK's many audiences” Sir Michael Lyons, Chairman of the BBC, 28 September 2007

This is a time of great change within the UK media industry as digital TV switchover progresses, as content becomes available live and on demand across a growing number of access points, as audiences fragment and plurality of interests multiply. Within this fast changing world the BBC is charting a path towards a digital future, whilst seeking to ensure it continues to deliver a highly valued service to all households in the United Kingdom.