Marks & Spencer: M&S Café
“The collaborative approach on our M&S Cafés led to a design solution that widened our demographic appeal, drove sales, improved staff morale and most importantly exceeded customer satisfaction. This was probably one of the most successful joint design turn-around project in my last 30 years in leisure industry.”
Jason Danciger, Head of Hospitality, Marks & Spencer Plc
Marks & Spencer has over 600 stores located throughout the UK and almost half of these contain in-store cafes. These cafes are hugely valuable to the overall success of the business, driving footfall and attracting M&S’ most loyal customers. In fact the 15% of M&S customers that use the cafe frequently account for 50% of the overall M&S store sales1, spending three times more than non-users.