Colombian Ministry Of Defence: Operation Christmas
Agency: Lowe SSP3
Client: Colombian Ministry of Defence
Product: Colombian Ministry of Defence's Program of Humanitarian Attention to the Demobilised
Colombia has lived under the shadow of war for over 60 years. Its adversary is the largest and oldest insurgent group in the Americas: the Fuerzas Armadas Revolucionarias de Colombia1, also known as the FARC2.
With an estimated 8,000 current members3, FARC's stated goal is to overthrow the current democratic government of Colombia. As such it is considered a terrorist group by the Colombian government, the United States Department of State and the European Union4.
From 1999 to 2008 the FARC was estimated to control between 30 and 40% of the territory in Colombia. It primarily funds itself through ransom kidnappings, extortion and taxation of the illegal drug trade. It has been estimated that FARC supplies more than 50% of the world's cocaine5.