Toolkit 2014: Multichannel - Cross-screen effectiveness

This article, taken from the Warc Toolkit 2014, examines new thinking on how channels can work together.

Multichannel strategy in 2014 – Cross-screen effectiveness

David TiltmanWarc

This article comes from Warc's Toolkit 2014 report, a review of the key challenges facing brands this year, and how the smartest marketers are responding. Download the full...

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