Ministry of Health: National Depression Initiative – The Journal

DraftFCB New Zealand

Entry Information

Category: Not-For-Profit
Country where program ran: New Zealand
Date program started/ended: 1 June 2010 / indefinate

Product Description: The Journal is part of the New Zealand Ministry of Health's National Depression Initiative (NDI). It is an interactive programme that guides people through their own recovery. It integrates with a social marketing campaign, counselling service and the public health system.

Advertiser/Client Name: Ministry of Health
Media Channels:
E-Mail and Instant Messaging
Mobile
TV/Video/Radio
Web Advertising
Web Development
Website: http://www.awardentry.net.nz/ECHO/

Strategy

Marketplace challenge:

New Zealand has the second highest suicide rate in the world. The actual economic cost per suicide is estimated at $448,250. The total cost to society in any given year is in excess of $200 million.