Ministry of Health: National Depression Initiative – The Journal
DraftFCB New Zealand
Country where program ran: New Zealand
Date program started/ended: 1 June 2010 / indefinate
Product Description: The Journal is part of the New Zealand Ministry of Health's National Depression Initiative (NDI). It is an interactive programme that guides people through their own recovery. It integrates with a social marketing campaign, counselling service and the public health system.
Advertiser/Client Name: Ministry of Health
E-Mail and Instant Messaging
New Zealand has the second highest suicide rate in the world. The actual economic cost per suicide is estimated at $448,250. The total cost to society in any given year is in excess of $200 million.