Chaos, collision and crowdsourcing - key trends from SXSW 2013
Sarah Shearman
Amid the vast crowds, noisy start-up marketing campaigns, free beer, barbecues and parties at South by Southwest Interactive in Austin, Texas, numerous cutting-edge ideas, new technologies and innovations emerged, ready to be discovered and interpreted. This year, wearable technology, personalisation, co-creation and chaos were some of the more prominent themes that stood out, all of which have implications for marketers wanting to be relevant in the digital age.
Digital and physical collide
The strongest theme to emerge from the event was how the digital and physical worlds are...