Oscar Mayer: Say It With Bacon

This case study describes a parody campaign by Kraft, the US food company, which promoted its Oscar Mayer bacon product.

Oscar Mayer: Say It With Bacon

Katie Perry

Campaign details

Brand owner: Kraft FoodsAgency: 360i (lead); Olson (PR)Brand: Oscar Mayer

Executive summary

People love bacon, but they aren't particularly choosy about which bacon they love. Oscar Mayer wanted to prove...