blinkbox to the rescue

Karmarama

The team

Sid McGrath – Senior Planning Partner
Rob Turner – Creative Director
Dave Westland – Creative Director
Matt Sadler – Senior Planner
Tess Cannon – Account Director
Alex Gibson – Account Manager
Katie Bassett – Account Executive
Mays Al-Ali – Producer
Dave Buonaguidi – Executive Creative Director

Other contributor

RSA – Production company

How did the campaign make a difference?

This campaign railed against the accepted principles of the category, leveraging insights from the family target audience. Whenever entertainment peril struck, blinkbox came to the rescue. Sales doubled, with 2.5 times more new customers each week, plus increased average purchase frequency and average order value, for an overall ROI of 5:3.

What details of the strategy make this a winning entry?