Fundación Paralife: I will work for free

Jessica Appellaniz, Luis Enriquez "Madruga", Alan Alexis Ramírez, Magdalena Barceló, Hector Fernández, Iván Santos Muñoz, Selene Cuadra, Paulina Arce and Ileana Lopez
Publicis Mexico

Campaign details

Brand owner: Paralife
Agency: Publicis Mexico
Brand: Fundación Paralife
Country: Mexico
Industry: Charities and voluntary organisations
Media budget (USD): Up to $500k
Channels used: Email marketing, Internet - microsites, widgets, Online video, Outdoor, out-of-home, Public relations, Social media, Word of mouth and viral

Executive summary

The ParaLife Foundation is a very small Mexican non-profit organisation dedicated to helping people with disabilities find suitable work.