HALO 3 – HALO : HEROIC STORY TELLING (GOLD)

Client: Microsoft Xbox
Brand: Halo 3
Campaign: Halo: Heroic Story telling
Category: 360 Integration



Halo3 is the third game in the Xbox exclusive franchise. Every Halo launch has been a big event amongst its core followers (the 'Halo Nation,') but we wanted to break out of the gamer audience and introduce Halo to the wider cultural space. The 'Believe' integrated campaign employed creative across numerous media platforms to tell this epic story and bring it to the attention of a broader audience.

OBJECTIVES

Business Objectives

  • Primary – sell 1.5 million copies across EMEA in the first year after launch