Marketing meets technology in India: Insights from ad:tech Bangalore

Preeti Chaturvedi

A report from the inaugural ad:tech Bangalore event. Several key themes emerged across the presentations described: integrated video planning, brands in the cloud, convergence of social, and issues regarding funding for startups, monetising apps and the impact of social media on retail.

Marketing meets technology in India: Insights from ad:tech Bangalore

Preeti Chaturvedi

The first ad:tech digital marketing event to be held in Bangalore sought to link India's technology industry with the digital advertising space.

The event had a number of key themes:

  • Integrated video planning
  • Brands in the cloud
  • Convergence of social
  • Funding for startups
  • Monetising apps
  • Impact of social media on retail

But two ideas really stood out: the importance of mobility, and the challenges of storytelling across the plethora of new media platforms.

Opening the conference was Pradeep Kar, Founder, Chairman and MD, Microland, who talked of...

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