Newspaper Business Models and Competitive Change
Confronted with competition, technology, economic and market issues, newspapers are finding themselves either being forced to adapt their current business models to compete against these challenges or are having to tap the innovative thinkers in their companies to create new ones altogether. Either way, these forces are fundamentally changing the dominant business model that has been in place for two centuries. (See Figure 1.)
But what really is a business model?
Too often the term is confused with that of strategy, such as company, product strategies, marketing strategies or pricing strategies that are the means employed by firms to guide activities toward goals, but they are not true models of the business. Business models are conceptualisations that provide an understanding of how a firm conducts its business.
What else does this article talk about?
- Newspaper effectiveness
WARC’s coverage is unrivalled – grouping articles, case studies and research around 100 different marketing topics, arranged across 11 themes.
What do I get with WARC?
- 65,000+ articles covering the full spectrum of marketing communications.
- Including over 12,000 effectiveness case studies revealing the campaign strategies of the world's leading brands to help maximize ROI.
- Best practice guides that explain the how and why of marketing challenges to stay ahead of the ever-changing marketing landscape.
- Marketing intelligence, trend reports, brand profiles and event reports to give your brand clear competitive advantage.