Newspaper Business Models and Competitive Change

Robert G. Picard
Jnkping University

Confronted with competition, technology, economic and market issues, newspapers are finding themselves either being forced to adapt their current business models to compete against these challenges or are having to tap the innovative thinkers in their companies to create new ones altogether. Either way, these forces are fundamentally changing the dominant business model that has been in place for two centuries. (See Figure 1.)

But what really is a business model?

Too often the term is confused with that of strategy, such as company, product strategies, marketing strategies or pricing strategies that are the means employed by firms to guide activities toward goals, but they are not true models of the business. Business models are conceptualisations that provide an understanding of how a firm conducts its business.