The way we eat now: Implications of growth for global marketing strategies

This report from Euromonitor International, an offshoot of its Strategy Briefings series, looks at the way people are eating around the world - when, what and where - and highlights the trends in major markets.
While most meals are prepared and eaten at home, some US$2 trillion is spent on eating out of home. In general, we're eating in a rush, informally and frequently while on the move. At the same time, we're eating more healthy foods, more convenience foods and more ethnic foods. For the future, demand is running ahead of supply as the BRIC nations become richer....

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