knowledge on asian consumer consumption
Taylo Nelson Sofres
Knowledge of the Asian
consumer market, home to more than 60% of the worlds population, is a
critical component to global business. Major multi-nationals are constantly
looking to increase profits through development and delivery of products that
meet consumers rapidly changing needs.
represents a strategic driver to these strategies but the region is extremely
diverse and rapidly changing.
Moreover, there are
differing needs and data expectations between western and local Asian companies.
The difference can be seen, in part, in their demands for market research. The
western markets and
are more established and mature, with equally established and mature marketing
tools. Western markets still hold the largest proportion of the worlds
wealth, however, with an aging population manufacturers are looking to develop
regions of growth.
is still developing and becoming wealthier. Therefore, research needs vary
based on this degree of growth. A new multi-national to
may need a wide breath of data in order to prioritise access to various markets