Virgin Mobile India: Building a youth brand in a youthful country

Dheeraj Sinha

India has one of the youngest populations in the world with a median age of 24 years. But if you are an Indian youth, you have nowhere to go, this paper claims.

Virgin Mobile India: Building a youth brand in a youthful country

The Warc Prize for Asian Strategy is Asia’s first competition set up to reward brilliant strategic thinking in marketing. Marketers and agencies across Asia (excluding Pacific) were...

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