Air Call: A Communications Case Study

Tom Brannan

Campaign (1986?) to reposition Air Call plc, an independent supplier of business communications services and products; need to put across that the company was a major international supplier of pagers and paging systems, so as to persuade the DTI to allocate additional broadcasting facility which the company needed (the new allocation currently being in progress).
Agency: Primary ContactAuthor: Tom Brannan

Aircall: A Communications Case Study

SYNOPSIS

Air Call plc, a major independent supplier of business communications products and services, faced a significant problem. With existing pager network airtime being fast used up, the company needed additional broadcasting facility to ensure its ability to continue to grow.

The Department of Trade and Industry, together with its Office of Telecommunications (OFTEL), was in the process of allocating further broadcast spectrum from the now defunct 405-line TV frequencies. Air Call were seriously concerned that the decision-makers viewed Air Call as a small operation compared...

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