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Measure brand equity with structural equations modelling
Brand equity is loosely defined as: 'the added value that a brand brings to a product or service beyond the functional benefits provided'.
By only relying on personal opinions or guesswork, not facts, you risk wasting millions of dollars, losing credibility and impact.
Access unbiased, evidence-based insights that save you time and help you make marketing choices that work.
WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.
Strategy Partner, Fetch
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