Stylight/Shazam: The Fashion Mag Hijack
Campaign details
Brand: Stylight/ShazamAgency: Mediaplus / ServiceplanCategory: Product / Services LaunchRegion: EMEA
Objective
To promote Stylight, the online shopping platform where you can easily find almost every fashion item, we turned a whole fashion magazine into the most convenient shopping experience ever: a print ad in the front part of the magazine told readers that, with the new Visual Shazam feature, already installed on 90% of our target group's smartphones, they could scan any item in the magazine and buy it directly through Stylight.
With a single print...