Direct Line for Business: Job Done!
GERONIMO
JUDGE'S COMMENT:
"The judges were impressed by the campaign’s clear understanding of its audience and their values. The choice of spokesman was spot on for communicating in the right tone and language, which was reflected in the campaign’s strong response and conversion rates."
Mike Colling, Mike Colling & Company
THE TEAM
John Mackenzie
Beth Herd
Sally Waters
Tim Broad
Pete Williams
Chris Day
Jason Andrews
Iain Munro
Diana Sherling
Yann Secouet
OTHER CONTRIBUTORS
Key TV – Producers
76 Ltd – Production company
MediaCom – Media planning/buying
CLIENT•...