IBM Corporation: Connect Mr. Fong

Ogilvy New York

ENTRY INFORMATION

Category: Business and Consumer Services
Country where program ran: USA
Date program started/ended: September 2008 - March 2009

Product Description: RTC - The first product to be launched on the new IBM Jazz Technology Platform was Rational Team Concert (RTC), a web 2.0 based software development environment that provides real-time, in-context collaboration to empower agile & distributed software to development teams. RQM- The second product to launch on the Jazz Technology Platform was Rational Quality Manager (RQM) which is a collaborative, Web-based tool that offers comprehensive test planning, construction, and asset management throughout the software development lifecycle.

Advertiser/Client Name: IBM Corporation
Media Channels: Email
Web Advertising
Website: connectmrfong.com, connectmrfong.com/rtc

STRATEGY

Marketplace Challenge: