Plymouth Gin : Returning to its roots
Agency: Design BridgeClient: Pernod RicardBrand: Plymouth Gin Category: Packaging: Branded drink
Executive summary
Plymouth Gin is a unique, premium quality gin made in Plymouth, since 1793. The favourite gin of everyone from the Royal Navy to Winston Churchill, and believed to be the gin that led to the invention of the martini, industry experts have called it the world's number one white spirit.
Over the past decade, however, Plymouth found itself up against increasingly stiff competition from the growing number of premium and artisan gins and...