Shedding the chastity belt: The beginnings of the Indian sexual revolution

This paper analyses the changing role and status of women in India and what their emerging identity means for brands.

Shedding the chastity belt: The beginnings of the Indian sexual revolution

Farah Bashir, Karan Kumar and Poonam KumarLoewe Lintas, ITC and TNS

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Introduction

India has been a latecomer to the sexual revolution. It is...

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