Ad Page Exposure Velocity

Speeding through the intersection of APX and geo-demographic audience accumulation

Craig Gugel
Optimedia International US, Inc.

 'By failing to prepare you are preparing to fail.' Benjamin Franklin

It has often been said that one surefire way to fail on a graduate school entrance exam is by opting not to study for that exam. Similarly, achievement of a failing grade in the magazine publishing arena can often result from management's failure to spot competitive threats and/or its failure to focus on and counter negative historical trends that have impacted other media.