Speed Read - Success by association

Pippa Rubin
MEC Access

This Speed Read was originally published in Admap – February 2012 issue.

In The Sponsorship Handbook, Pippa Collett and William Fenton show how to choose and evaluate the most effective sponsorship deal for both rights holders and marketers. They also highlight some of the pitfalls and how to avoid them.

The Sponsorship Handbook is written by Pippa Collett and William Fenton, both experts in sponsorship with impressive track records for negotiating big deals. With this in mind, it could be perceived that this book is written by experts, for experts. Actually, this isn't the case. While it helps to have a basic level of marketing knowledge, this book successfully creates a step-by-step guide to the industry for use by sponsors, agencies and rights holders alike.