Hilton Worldwide: Giving Chinese consumers a reason to connect

Low Lai Chow

The Hilton Worldwide network – which spans 91 countries with over 3,900 hotels and 645,000 rooms on inventory – includes ten brands that cover every price point and segment. These brands include Waldorf Astoria and Conrad in the luxury segment, as well as full-service brands such as Hilton, DoubleTree and Embassy Suites. These are unified by the hotel group's loyalty scheme, Hilton HHonors.

While Hilton Worldwide is "one of the most geographically distributed hotel brands around the world", Alfie Yee, its Marketing Senior Director for Asia Pacific, admits its presence in Asia Pacific is "pretty new", with about 95 properties in the region.

It plans to grow quickly, with 945 hotels in the pipeline worldwide, of which 95% will be in Asia Pacific. "That remains a core part of our business moving forward," Yee told the Loyalty World Asia conference in Singapore.