'True Lies': Video data in market research
Lisa King and Penny RoyTurnstone Research and Consultancy, United Kingdom
VISUAL NATION: OUR MULTI-MEDIA ENHANCED LIVES
We exist in an audiovisual culture: walk down the streets and stations of our central districts and you'll find moving ads on digital TV screens. No need to read your daily horoscope in the back of the newspaper: sit on a London bus and you can watch the televised version. MTV-style music videos give our youths a constant stream of plasma-TV entertainment, not just in the home but in our high street fashion...