Harrison's Fund


Client: Harrison's Fund
Category: Design for Society

Executive summary

Sometimes you are confronted with an overwhelming challenge that shakes you, making you question everything in life.

When Alex and Donna Smith's son, Harrison, was diagnosed with Duchenne Muscular Dystrophy, they established a charity to research into a disease that affects one in every 3500 male births yet of which is little known or understood.

Harrison's Fund has a huge objective - to find a cure for this fatal disease. Critically, the Fund needed to raise awareness of this unknown disease in a crowded category where everyone has a story to tell.

Pearlfisher took the cause to its heart and created a strong brand identity to celebrate Harrison's cheeky personality, inspiring a positive call to action. The results prove the integral role of design in the charity fundraising sector.

  • Harrison's Fund brand identity launched in December 2011. Only six months in and it was exceeding all fundraising targets.
  • First year targets were surpassed more than three times over with funds reaching an amazing £100,000.
  • 6 business approached the charity to become corporate partners.
  • Harrison's Fund is one of 5 core charities on the Duchenne Alliance team, together helping the Alliance to reach a funding level of $1.5 million dollars.
  • Importantly, Harrison's Fund has been invited to join the International Duchenne Alliance as one of only ten global foundations leading the conversation on Duchenne.
  • In the first 6 months since launch, online awareness has increased by a huge 700%!