Glorious! The UK's fastest growing soup

Agency: Lambie-Nairn
Client: TSC Foods
Category: Packaging
Branded Food

Executive summary

GLORIOUS! wanted to increase penetration in the chilled soup category and extend their range to include dips and stews.

They found that both consumers and distributors didn't understand their positioning within the market which led to them being delisted from a major retailer.

This disappointment led them to the decision that they needed a complete rebrand to fulfil their future ambitions.

Lambie-Nairn was briefed to create a brand identity that would really stand out on shelf and communicate GLORIOUS!'s unique positioning within the market.

After conducting extensive research, our creative solution was to give each GLORIOUS! soup and sauce its own individual and authentic culinary influence from exotic locations around the world. To represent this, each product was individually crafted with a bespoke letter of the alphabet to create the 'A-Z of global flavours' in collaboration with ilovedust, an illustration agency.