ZDK Zentrum Demokratische Kultur: Nazis against Nazis - Germany's most involuntary charity walk

This case study explains how EXIT-Deutschland – an anti-fascist non-profit organisation – created a clever campaign that helped increase donations and raise awareness about their work.

ZDK Zentrum Demokratische Kultur: Nazis against Nazis - Germany's most involuntary charity walk

Right-wing extremism is still a growing movement in Germany. EXIT-Deutschland is an initiative assisting neo-Nazis, who want to leave the extreme right-wing movement and start a new life. Over 15 years they set up one of the most experienced and successful programs in de-radicalisation and exit-assistance in the world. Despite their valuable work they do not get enough attention and therefore donations to keep it up. Demonstrations are one of the biggest recruitment-tools for right-wing extremists. By taking advantage of their right to demonstrate neo-Nazis actually overrun...

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