Real world. Real time. Real results – morphing technology to capture real consumer behaviour and trends

Marla Commons
Qualitatif Research International, United States

Luc Rens
Qualitatif and Super Group®, Research International, United States

Brett Miller
Super Group®, Research International, United States

INTRODUCTION

Technology is continually changing the way people behave, interact and relate to each other. For example, new powerful camera phones enable users to share visually and compellingly life experiences with friends and family.

Some recent highlights in the camera phone industry include:

  • Camera phones now outsell digital cameras and traditional film cameras combined – 90% of all digital pictures this year will be captured with camera phones.