Global newspaper audiences have declined over the last twenty years, as the digital revolution has given people free access to the latest news online. However, newsbrand audiences are seeing a revival – particularly online – as people of all ages turn to a medium they trust in a climate of social media distrust and concerns about ‘fake news’. With declining ad revenue, newsbrands have switched their focus to reader engagement and relationships, generating growing subscriber audiences. With revived interest in media context and more granular audience data available, newsbrands offer both reach and targeting opportunities.
Definition
Newspaper audiences are those...