Point of view: The Zen of social media

Molly Flatt

Two years ago, I went on a 10-day silent retreat at a Buddhist monastery in the middle of the Thai jungle. One morning at 5am, in the first of the day's meditation sessions, with bites on my arms from the spiders I wasn't allowed to kill and cramps in my stomach from the food I wasn't allowed to eat, I finally achieved my revelation on the impermanence of all things. Praise the universe, I thought. Glory to the fickle world. In only 48 hours, this too will end, and I'll be able to go back to my blinkered, base, absolutely wonderful life of electricity, box sets and beef.

Back in London, I endeavoured to bring the lesson of eternal impermanence into my day job, because social media is surely the viparinama-dukkha of the corporate world. The once-startling pace of a Twitter feed feels positively sluggish compared with newer tools like Snapchat, the photo-messaging service which deletes users' images after 10 seconds, or Vine, the six-second video app which acquired four million users within two-and-half months of launch. Every day we're bombarded with start-ups promising to be the next global sensation, plus a raft of updates and tweaks from established platforms. For users, it can be a little bewildering. For businesses, it's hell.