Johnnie Walker Houses

This case study describes how Diageo established Scotch whisky as part of a sophisticated and luxurious lifestyle in China by creating an embassy for whisky culture: The Johnnie Walker House.

Johnnie Walker Houses

Campaign details

Category name: BeveragesAgency: LOVEAdvertiser: Diageo

Executive summary

With the whisky category in China in decline and Johnnie Walker seen as a mass brand, LOVE were invited to create a luxury brand...