Johnnie Walker Houses
Campaign details
Category name: BeveragesAgency: LOVEAdvertiser: Diageo
Executive summary
With the whisky category in China in decline and Johnnie Walker seen as a mass brand, LOVE were invited to create a luxury brand...
Johnnie Walker Houses
This case study describes how Diageo established Scotch whisky as part of a sophisticated and luxurious lifestyle in China by creating an embassy for whisky culture: The Johnnie Walker House.
