Marketing budget growth stagnates in Asia Pacific

Suzy Young and Tom Bristow

  • Headline GMI positive for eighth consecutive month
  • Trading conditions and staffing levels continue to improve
  • Americas the only region to see growth in budgeted spend this month

Positive sentiment among marketers weakened in July, according to almost every constituent part of Warc’s Global Marketing Index.

The headline GMI reading – which takes into account marketers’ expectations for trading conditions, marketing budgets and staffing levels – returned a value of 54.3 in July, indicative of a net monthly improvement but representing a seven month low for the index.

Combines data for trading conditions, marketing budgets and staffing. Above 50 = generally improving; below 50 = generally declining