Danish Defence Recruitment Branch: Train with the Danish Defence, like 188,056 others

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Entry Information

Country where program ran: Denmark
Program start date: 08/01/12
Program end date: 08/31/12
Advertiser/Client Name: Danish Defence
Product/Service Description: A PROFESSIONAL TRAINING APPLICATION
Physical training combined with the military easily bring up pictures of shouting sergeants, but the fact is that the Danish Defence is an expert on correct and efficient physical training. As a part of their branding and recruitment efforts, The Danish Defence Recruitment Branch (DDRB) developed a unique mobile application, which could help military personnel as well as any interested person in the Danish population stay fit – putting all their expertise to the disposal of the broad society.
Category: Education (ED)

Strategy