Seven Seas

Elmwood

Client: Seven Seas
Category: Packaging (Branded - other)

Executive summary

Seven Seas pure cod liver oil (PCLO) was losing out to own-label. They'd been around since 1935, and time had rendered their range disparate, tired-looking and it was proving no match for own-label cod liver oil. After refreshing their range and tweaking their brand identity, the results are in.

Seven Seas' fantastic new brand identity and packaging have done wonders. They're now in growth from a declining category, with no above-the-line support post-launch. Our design work gave them the lift they needed, made them relevant to modern audiences and lifestyles, and also prepared the stage for their expansion into other health products.

In the six months following the launch, PCLO sales saw an uplift of 11 % – an increase of £150,000 (Symphony IRI Data, 2012).