Information processing: A Critical Literature Review And Future Research Directions

Philip J. Kitchen
Graham Spickett-Jones
Hull University Business School



This conceptual paper concerns consumer information processing. It focuses primarily on the processes and mechanisms used when information is interpreted. It explores mental processes and the underlying structures which enable meaning to be generated and understanding to be formed in what Hofstadter (1995) described as the 'perception' and 'mapping' of information with particular reference to persuasive communication (see also Readon 1991). The paper is set against the mediascape of rapid environmental change.