Mobile use by gender and age

Mi hui Pak

Mobile Shopping by Age

In an effort to evaluate U.S. consumers' mobile shopping habits and to discover what attributes consumers value most in their mobile service provider, ATG (acquired by Oracle in November 2010) launched the Mobile Trends: Consumer Views of Mobile Shopping and Mobile Service Providers Study, which surveyed 1,054 U.S. consumers ages 18 and older (Oracle, 2011). The survey found that:

  • 4 in 10, 18-34-yr-olds Make Mobile Purchases
  • Consumers across all age groups are indicating a desire to make payments on their mobile devices

According to the Adobe Mobile Experience Survey (2010), which was based on online responses from 1,200 U.S. participants surveyed by Keynote Services between August 25 and 30, 2010,:

  • 18-49 year olds initiate travel bookings from their phones at higher rates than respondents 50 years or older (25% vs. 16%).
  • Android skews young, with majority of its owners between 18-29 years old

Mobile Shopping by Gender