National Health Insurance Company - Daman: Ad D - A print ad that gave people in the UAE some much needed Vitamin D

Tahaab Rais

Campaign details

Brand: National Health Insurance Company - Daman
Brand owner: National Health Insurance Company - Daman
Lead agency: FP7/DXB ( A part of McCann Worldgroup)
Country: United Arab Emirates
Industries: Insurance
Channels used: Direct marketing, Magazines - consumer, Websites & microsites, Word of mouth, advocacy,
Budget: Up to 500k

Executive summary

In a time of integrated media platforms and experiential ideas, we used a conventional, traditional medium in an unconventional, and innovative, way.

We created a print ad for Daman (UAE's leading health insurer) that gave a primarily Vitamin D-deficient population across the UAE some much-needed Vitamin D, by getting them to step out into the sun for a few minutes and see the transformational impact that time in the sun and exposure to natural sunlight can have on their health. Thus, eliminating the need for unnecessary, and expensive, Vitamin D tests that were costing people, Daman and, ultimately, the economy AED 140 million every year.