The future of work

Keith Bailey
Product Development – Presearch and Testing, Customer & Consumer Insights (C&CI), Nokia, United Kingdom

Leanne Tomasevic
Truth Consulting, United Kingdom

Andy Dexter and Adam Chmielowski
Truth, United Kingdom

THE FUTURE OF EVERYTHING – AND THE MEANING OF LIFE?

Predictions about the Future of Work over the last few decades up to the millennium have been consistent: dramatic shifts in the global economy as we enter the next century; the move from a mass worker to a high technology global economy, defined by the innovations of labour-saving technology and corporate downsizing.

Machines are quickly replacing human labour and promise an economy of near automated production by the mid-decades of the twenty-first century.” Jeremy Rifkin, The End of Work, 1994